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Importance of Email Campaign Services for Marketers

Email campaigns can be a cost-effective and powerful way to reach and engage with a large audience and drive desired actions. From sending personalized mails to analytics and tracking engagement, the best email campaign services can help you...

Why Benchmarking Your Email Campaign is Important

Even with the rise of various digital marketing strategies, email has remained a potent marketing tool that allows businesses and organizations to communicate directly with their target audience in a personalized and cost-effective way.

Lead Nurturing Strategy – Its Importance and Best Practices

In today's highly competitive online marketplace, every lead can make a significant difference to the success of your business. A lead is a potential customer who has expressed interest in your products or services by providing their contact...

Sales and Marketing Alignment: What It is, Benefits, and Best Practices

From products, services, convenience, and overall experience, today's consumers have high expectations. As a result, organizations must ensure that they deliver the best possible experience for their customers. Sales and marketing alignment is an...

Understanding A/B Testing, Importance of A/B Testing Tools, and How to Do A/B Testing Effectively

Every business strives to increase traffic, sales, and sales. And, if you are going to make data-driven decisions to achieve viable results, you need analytics to make informed decisions. This is where A/B Testing comes in to help you determine...

What is Market Segmentation? Advantages, Limitations, and Strategies

To reach their ideal customers, businesses must invest time and money into marketing strategies that help them communicate about their products or services. One such powerful marketing strategy to increase engagement and revenue is market...

Mix and Match - Which Marketing Platforms are Right for Your Company?

As a startup or a small business looking for the right sales and marketing platform, or even a company looking to change marketing and sales platforms for the advantage of the business, you might not know that you can mix and match software for...

Marketo V.S. Hubspot - Which is the Right Choice For You?

As a CMO or other essential part of a marketing team, you understand that customizing your business website and creating personalized content is more important than ever for engaging and retaining customers. However, no team, however incredible, can...

New Revenue Attribution Tools You Should Know About

With your advertising spend you want as higher ROI as possible.Yet, how do you know which channel and content are giving you that kind of return?

Using the Right Inbound & Outbound Methodologies in this Privacy Era

While digital marketing teams are solely focused on how to get the best information out there, the consumers are becoming increasingly concerned with how to keep their data private.