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Email Marketing

DKIM and DMARC Explained

Despite the rise of new digital marketing channels, emails remain a powerful, cost-effective marketing strategy that enable businesses to connect with their customers and prospects. The first step to guarantee the success of your email marketing is...

Solved: Bounced Emails due to SPF Check Fail

Recently, we’ve had an encounter with a client having issues sending out newsletters through Marketo. Almost half the emails bounce back. Turns out there is an issue with the spam filter recognizing Marketo emails as spam and blocking them.

Is Your Email Marketing Automation Tool Right for Your Business?

“We need to reach more prospects with our emails!” Ely, the CMO of the medical device start-up, declared. He had heard about software that sends bulk emails, and I was to find a suitable tool for the business.