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Lead Generation

What is Market Segmentation? Advantages, Limitations, and Strategies

To reach their ideal customers, businesses must invest time and money into marketing strategies that help them communicate about their products or services. One such powerful marketing strategy to increase engagement and revenue is market...

Demand generation vs. lead generation: what is suitable for me?

When it comes to marketing, you may be wondering: Should I use demand generation or lead generation? How do you know which one to utilize as you reach out to your intended audience? As with any form of marketing, the decision is based on what you...