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DKIM and DMARC Explained

Despite the rise of new digital marketing channels, emails remain a powerful, cost-effective marketing strategy that enable businesses to connect with their customers and prospects. The first step to guarantee the success of your email marketing is...

Understanding A/B Testing, Importance of A/B Testing Tools, and How to Do A/B Testing Effectively

Every business strives to increase traffic, sales, and sales. And, if you are going to make data-driven decisions to achieve viable results, you need analytics to make informed decisions. This is where A/B Testing comes in to help you determine...

Closing The Gap Between Your Marketing, Sales and Service Silos

Both marketing and sales play an integral part in your business growth. They attract new customers as well as close sales leads. However, when these two departments see themselves as more important than the other, silos are created.