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Strategic Planning

What is Market Segmentation? The Different Types, Advantages, Limitations, and Market Segmentation Strategy Tips

To reach their ideal customers, businesses must invest time and money into marketing strategies that help them communicate about their products or services. One such powerful marketing strategy to increase engagement and revenue is market...

What Is Marketing Operations and Who Needs It?

Do you remember when marketing campaigns were unique one-time projects? Marketers were creative people, and campaigns ran for months or even years. That was in the old days before marketing turned digital. Operations was a term reserved for the...