Content Staging Tools in HubSpot

Launching new website pages or updating existing ones can be complex and time-consuming. Fortunately, HubSpot's content staging tools simplify this process. These tools empower marketing teams to organize, preview, and collaborate on content before it goes live, ensuring a smooth transition while preserving valuable analytics and performance data. In this article, we'll delve into the Content Staging tool in HubSpot, its benefits, and how it can enhance your content marketing strategies. 

What is Content Staging?  

Content staging is a pre-publishing environment where teams can create, edit, and collaborate on content. This helps teams catch errors, optimize for SEO, and ensure that the final version aligns with your business goals. It's like a rehearsal for your website, ensuring everything is polished before making it publicly accessible!  

Content Staging is a tool on HubSpot's CMS platform that offers a user-friendly interface for previewing pages, testing layouts, and collaborating seamlessly. The staging environment, hosted on a temporary HubSpot domain, lets users clone live pages or create new ones, test layouts, and troubleshoot design elements in real time. Below are the key benefits of HubSpot's content staging tools:  

• Preview Content: See exactly how your content will look before publishing. 
• Collaborate Effectively: Work together with your team to refine and optimize content. 
• Schedule Publishing: Plan and publish content at the optimal time. 
• Maintain Brand Consistency: Ensure your content aligns with your brand's voice and tone. 
• Improve Content Quality: Collaborate to create high-quality, error-free content. 
  
  

HubSpot's content staging helps marketing teams organize their new pages and allows them to perfect their content to ensure brand alignment and improve overall campaign quality. With these tools, businesses can enhance their content marketing strategy and present polished, professional content tailored to their audience. 

Features of HubSpot's Content Staging Tool 

HubSpot's content staging tool streamlines the website update process, allowing marketers to create, preview, and collaborate on content before it goes live. This ensures a smooth transition and maintains valuable analytics data. Let’s take a look at HubSpot’s Content Staging features that are valuable for a seamless website update process:  
Content Previews and Drafts 

HubSpot’s content staging tools let users easily create drafts of web pages, blogs, or landing pages. You can start from scratch or clone an existing page, making edits without affecting the live version. These drafts can be previewed in real time, allowing teams to adjust content and design before final approval. The platform lets users view content across different devices, ensuring it looks great on desktop, mobile, and tablet. 

Collaboration and Feedback 

HubSpot simplifies collaboration by assigning roles and tasks to team members, ensuring clear responsibility. Teams can leave feedback and suggestions directly on drafts, making reviewing and implementing changes easy. This streamlined process ensures content aligns with business goals and secures approvals without disrupting workflow. 

Scheduling and Publishing Content 

HubSpot allows marketers to schedule content to go live at specific times, ensuring timely launches. Users can automate the rollout of blogs, landing pages, or emails, helping to maintain consistency and avoid last-minute rushes. 

Version Control 

HubSpot’s version control tracks all changes to content drafts, allowing teams to see who made updates and when. If needed, previous versions can be restored quickly, making managing large-scale updates without risk to live content simple. These features ensure content can be updated smoothly across multiple pages or campaigns.  

Best Practices for Using Content Staging in HubSpot  

Content Staging in HubSpot lets teams collaborate, review, and optimize content before it goes live. In other words, it allows businesses to maintain their website and simplify the process. It offers a separate environment for building and testing new pages, making it ideal for redesigning pages or relaunching an entire website. Here are some suggested best practices to maximize the benefits of HubSpot’s Content Staging tools: 

Aligning Teams for Collaboration 

HubSpot's content staging tool helps align marketing, design, and sales teams. Marketing creates the message, design handles visuals, and sales ensures the content meets customer needs. Regular cross-team meetings help everyone stay on the same page, while role assignments and feedback tools ensure smooth collaboration. 

Regular Content Reviews 

A structured review process is crucial for accuracy. HubSpot's staging tools allow content review and approval before going live. Establish guidelines for who needs to approve content and ensure it meets brand, SEO, and campaign standards. This minimizes errors and ensures content is fully refined before publishing. 

Maintaining Brand Consistency 

Staging content before publishing ensures brand messaging is consistent across all channels. HubSpot’s tools allow teams to check for alignment in tone and design, creating a unified brand image. Involving all departments in the staging process ensures consistency and alignment. 

Test and Optimize Content 

HubSpot’s staging provides an independent environment for A/B testing to improve content performance. Teams can test different variations of headlines, images, or calls to action before publishing. This helps optimize content for engagement and conversion, resulting in a more powerful and successful version of your redesigned site. 

How to Set Up and Use Content Staging in HubSpot 

Now that you understand the purpose, benefits, and best practices when using HubSpot's Content Staging tool, here's a step-by-step guide to help you. Redesigning and relaunching your website has never been simpler! 

Step-by-Step Guide to Accessing Content Staging Tools  

2. Go to "More tools" found on the top right menu. Select "Content Staging" from the dropdown. This tool lets you create drafts, making it ideal for future planning or large-scale updates.  

Choose the type of staged page you want to create:  

4. Collaborating on Drafts: Invite team members to review and edit drafts, assign roles, and set up a review process. HubSpot’s task management ensures everyone knows their responsibilities, making collaboration smooth. 

5. Publishing Staged Content Live 
When content is ready, move it live with a few clicks. You can also schedule content to go live at specific times, ensuring it fits your marketing calendar. Always do a final review to check for any issues before clicking “Publish to Staging.” 

Make Website Updates Seamless with HubSpot Content Staging 

HubSpot's Content Staging tool provides a separate environment for managing, previewing, and fine-tuning content before going live. Leverage it for regular updates or a complete website relaunch. Create new pages, update existing ones, and test how they look on different devices before publishing. HubSpot's Content Staging tool makes website maintenance and redesigns easy and efficient. 

Want to get the most out of HubSpot’s content staging tools? As a marketing automation agency, we help businesses maximize HubSpot’s features to boost efficiency and drive results. Contact us today to learn how we can help you optimize your content strategy and streamline your workflow!