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Marketing Strategy

Understanding A/B Testing, Importance of A/B Testing Tools, and How to Do A/B Testing Effectively

Every business strives to increase traffic, sales, and sales. And, if you are going to make data-driven decisions to achieve viable results, you need analytics to make informed decisions. This is where A/B Testing comes in to help you determine...

What is Market Segmentation? Advantages, Limitations, and Strategies

To reach their ideal customers, businesses must invest time and money into marketing strategies that help them communicate about their products or services. One such powerful marketing strategy to increase engagement and revenue is market...

Building Marketing Strategy for Start-Ups: Challenges and Methods

With all the time and work involved in setting up a new business, it’s easy to overlook some of the key parts of getting the new venture established in the marketplace. How can one find time to think about establishing successful marketing...