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What is Market Segmentation? Advantages, Limitations, and Strategies

To reach their ideal customers, businesses must invest time and money into marketing strategies that help them communicate about their products or services. One such powerful marketing strategy to increase engagement and revenue is market...

Closing The Gap Between Your Marketing, Sales and Service Silos

Both marketing and sales play an integral part in your business growth. They attract new customers as well as close sales leads. However, when these two departments see themselves as more important than the other, silos are created.