How to Boost Conversion Using Your Marketing Automation Tool
For many digital marketers, the conversion rate is the single most important metric.
Automated Workflows for Email Sequences
To get a crisp understanding of how automation can jack-up conversion rates, let's recap the basic workflows principles in marketing automation. Workflows build on four elements:
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Trigger: A specific interaction with your software that initiates the automation workflow or the next action.
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Delay: The suspension from the trigger till the next automated response (action).
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Condition: A rule that determines the next action (if A is true, then action X; if B is true, then action Y).
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Action: The response (event execution) of the software to the trigger after the delay if the condition is fulfilled.
You can use workflows to create any number of email sequences, responding to various triggers from your leads. Set the conditions to let your software initiate the most effective action that nurtures your leads towards conversion.
Email Sequences That Help Increase Conversion
Welcome New Customers or Subscribers
Statistics show that about 320% more revenue is attributed to welcome emails than other emails. And 74% of consumers expect to receive one when they subscribe.
Keep Existing Customers Engaged and Interested
Often digital marketers are so busy generating leads, they neglect to tap into existing customers' potential. Set up an email sequence, send relevant updates, provide support, request feedback, and make special offers.
Use Abandon Cart Emails in Ecommerce
Send Re-Opt-In Emails
This can lead to unexpected conversions and keeps your mailing lists tidy.
The Power of Segmentation
Segment According to Demographics
Segment According to Preferences and Online Behaviour
Segment Based on the Level of Engagement
Segment Based on Purchasing Behavior
Segment Change by Trigger
Bottom-Line: Automated Email Sequences Improve Conversion Rate
Marketing automation lets you reach consumers at the right time with the right content or offer. You can engage more effectively with prospects, leads, and customers because you address their needs at different stages of the lead lifecycle. Customized and personalized content is more convincing - and convincing means converting.
Let a Professional Do the Hard Work
Contact us now: info@SRpro.marketing.
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