For many digital marketers, the conversion rate is the single most important metric. 

Processes are the backbone of every function in business. How well your processes work impacts your effectiveness and efficiency.

What started with panic buying has now turned into a routine of restrictions. The initial shock of COVID-19 is over, but the pandemic is here to keep disrupting business as you knew it.

Do you remember when marketing campaigns were unique one-time projects? Marketers were creative people, and campaigns ran for months or even years. That was in the old days before marketing turned digital. Operations was a term reserved for the...

According to Marketo, industry-wide statistics reveal that 70 out of 100 leads don’t receive the sales follow-up they should. Let that sink in for a moment.

Let’s talk about your marketing automation platform. How many of its functions do you use? If you are like most B2B companies, you have about three or four main processes with which you implement your email marketing strategy.

With Covid-19 casting its shadow over society and economy, it’s more important than ever to get maximum results from your email marketing campaigns. This may be a perfect time to check behind the scenes of your email marketing campaigns and do...

“We need to reach more prospects with our emails!” Ely, the CMO of the medical device start-up, declared. He had heard about software that sends bulk emails, and I was to find a suitable tool for the business.

Many business owners and executives ask themselves (and sometimes us) this question. It is most understandable - in today’s volatile and wobbly economic climate, anyone in business would want to save on outside services as much as possible. But...