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S.R Pro Blogs

What Is Marketing Operations and Who Needs It?

Do you remember when marketing campaigns were unique one-time projects? Marketers were creative people, and campaigns ran for months or even years. That was in the old days before marketing turned digital. Operations was a term reserved for the...

How to Use Lead Nurturing to Increase Your Lead-to-Close Ratio

According to Marketo, industry-wide statistics reveal that 70 out of 100 leads don’t receive the sales follow-up they should. Let that sink in for a moment.

Jump-Start Your Email Marketing Strategy Utilizing Automation

Let’s talk about your marketing automation platform. How many of its functions do you use? If you are like most B2B companies, you have about three or four main processes with which you implement your email marketing strategy.

How to Boost Your Email Marketing Campaigns Now

With Covid-19 casting its shadow over society and economy, it’s more important than ever to get maximum results from your email marketing campaigns. This may be a perfect time to check behind the scenes of your email marketing campaigns and do some...

Is Your Email Marketing Automation Tool Right for Your Business?

“We need to reach more prospects with our emails!” Ely, the CMO of the medical device start-up, declared. He had heard about software that sends bulk emails, and I was to find a suitable tool for the business.

Can I do organic SEO for my website on my own?

Many business owners and executives ask themselves (and sometimes us) this question. It is most understandable - in today’s volatile and wobbly economic climate, anyone in business would want to save on outside services as much as possible. But is...

Case Study - Marketo CID and GA

One of our customers implemented Google Analytics on their website to get lots of information about visitors and leads.

Why Invest in SEO?

It seems like everyone in the digital world wants something from you, business owners. You’ve already shelled out enough money for building and designing a website, for social media maintenance of business pages, spent on online campaigns, and so...

Send Email Program - Case Study

Recently, one of our customers tried to run an A/B test as part of a blast email he was sending out. He ran into multiple issues while trying to keep his old email blast program structure intact, and contacted us for help. The A/B tests he wanted to...

How to Improve Your Email Performance?

Many of our customers ask us, “What’s the best time to send out emails?” Before we dive into numbers, let’s first get technical: