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Top Questions to Ask When Selecting a Marketing Automation Vendor

Marketing automation is the latest trend for businesses who want to get the best marketing solutions for their business. Businesses are only as strong as the marketing strategy used to grow and succeed.

What is the Difference Between a CRM & Marketing Automation Platform?

Two of the most important tools for any business are a CRM and some marketing automation software. 

Why You Need Marketing Automation

As a business, you need to be careful about what you are spending especially if you are a small business. You need to spend every cent wisely, ensuring that you get the tools that you need within your budget.

How Many Businesses Are Using Marketing Automation Software?

Marketing automation software is rapidly changing the world of business. It’s making the sales process a lot easier, allowing you to build a more personalized relationship with your customers.

How to Boost Conversion Using Your Marketing Automation Tool

For many digital marketers, the conversion rate is the single most important metric. 

5 ways to improve your Marketing Operations

Processes are the backbone of every function in business. How well your processes work impacts your effectiveness and efficiency.

Does Gated Content Work? How to set it up right | SRPro

You may be bent on collecting information and generating leads to drive sales. But it takes two to tango. 

Can an Agency Improve Your Marketing During the Pandemic?

What started with panic buying has now turned into a routine of restrictions. The initial shock of COVID-19 is over, but the pandemic is here to keep disrupting business as you knew it.

What Is Marketing Operations and Who Needs It?

Do you remember when marketing campaigns were unique one-time projects? Marketers were creative people, and campaigns ran for months or even years. That was in the old days before marketing turned digital. Operations was a term reserved for the...

How to Use Lead Nurturing to Increase Your Lead-to-Close Ratio

According to Marketo, industry-wide statistics reveal that 70 out of 100 leads don’t receive the sales follow-up they should. Let that sink in for a moment.